Industry Insights

How Can Startups Bridge the Tech Expertise Gap?

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Startups are often challenged with having to do more with less. They need to get a functional product out quickly without any major hiccups but may not have access to all the required technical skills or expertise in-house. This can be a daunting task for entrepreneurs who already have enough on their plate to manage the entire organization.

Luckily, knowing how to bridge the tech expertise gap can make the task a little easier. It might be finding someone with the necessary experience to consult on a project. It might also mean outsourcing some of the more technical tasks, such as product design and development or IT infrastructure management. As there is no one-size-fits-all approach to bridging the tech expertise gap, startups need to take a step back and assess their needs.

In this article, we will explore some actionable strategies and insights that startups can adopt to bridge the tech talent gap and thrive in the dynamic realm of modern business.

Which Startups Need Tech Expertise at Hand?

In this transformative digital landscape, having expert minds at your fingertips is necessary to rise to the top of the heap. But does every startup need a tech team at hand? It depends highly on the nature of the startup, but at a certain level, every startup needs an in-house tech presence who can decide on how to solve their problems.

However, having a tech team becomes essential for businesses that provide web or app based solutions. They develop and maintain software tools, manage data and security, and troubleshoot tech issues. Without a tech team, startups face hurdles like system breakdowns, data breaches, and scalability issues, impeding their growth. Hence, a dedicated tech team is not just a luxury but a necessity for startups in the modern business landscape.

To get a deeper insight into startups that require a tech team, let us delve into the different types of startups and the roles that tech personnel can play in them:

Software and App Development Startups:

Startups that specialize in creating software applications, mobile apps, web platforms, or any digital products need a tech team to handle everything from designing and developing to testing and maintaining their products.

E-commerce Startups:

With the boom in online shopping, e-commerce startups require a tech team to create and maintain their online stores, set up secure payment gateways, build new features, and enhance the overall user experience.

SaaS (Software as a Service) Startups:

SaaS startups offer internet-based software solutions, which makes it necessary to have a robust technical team to develop, enhance, ship-out and maintain their cloud-native applications.

AI and Machine Learning Startups:

Startups that use artificial intelligence, machine learning, or data analytics to develop innovative solutions require a tech team specializing in these areas.

IoT (Internet of Things) Startups:

Companies that are into developing IoT devices and solutions need a tech team to take care of the hardware, software, and connectivity aspects of their products.

Fintech Startups:

Financial technology startups require a tech team to develop secure and compliant digital banking platforms, payment solutions, cryptocurrency applications, or investment platforms.

Healthtech Startups:

Healthtech startups that create digital health solutions, telemedicine platforms, or health monitoring devices rely on a tech team to ensure data privacy, compliance, and effective functionality.

Edtech Startups:

Education technology startups need a tech team to create online learning platforms, educational apps, and tools for teachers and students.

CleanTech and Renewable Energy Startups:

Startups that are all about clean energy, sustainable technologies, or green initiatives usually need a tech team to come up with innovative solutions for renewable energy, energy efficiency, or waste management.

Robotics and Automation Startups:

Startups that deal with robotics, automation, or autonomous systems need a tech team to design, build, and program these sophisticated machines.

Gaming and Entertainment Startups:

Game development startups require a tech team that excels in graphics, animation, and software development to craft captivating and interactive gaming experiences.

Ultimately, the size and composition of the tech team will vary based on how complex and big the startup's technology needs are. Sometimes, startups start with a small tech team and then grow as the business expands. Even if it's not a tech startup, it might still need technical expertise to handle its website, online presence, and other digital aspects of its business.

Perks of Having a Strong Tech Team in Startups:

Having a tech team in-house is beneficial for startups as it helps in the effective functioning of their business. Let us explore some of the benefits of having a strong tech team:

Enhanced Product Development:

In the early stages of a startup, the success of the product or service often hinges on its technical foundation. With a strong tech team at hand, startups can efficiently build, test, and iterate on the product to ensure that it meets market needs and is scalable for future growth.

Innovation and Problem-Solving:

Startups often require expert insights when facing unique challenges and finding innovative solutions. At such times, a skilled team with a knack for technology can think out of the box, come up with creative solutions and put things in place to give the startup a competitive advantage.

Speed and Agility:

Startups often need to operate in a fast-paced environment where the ability to adapt to market changes and customer feedback is crucial. Here, a strong tech team can prove to be a boon as they can quickly develop and deploy new features or updates, automate tasks, and work in an agile manner to help the startup stay on top of things.


As the startup starts growing and gaining traction, its tech infrastructure needs to be able to scale with the business. A dedicated tech team can help in scaling applications and systems, ensuring that the product can handle higher user loads without major disruptions.

Security and Data Protection:

Data is the lifeblood of startups, and it is essential for them to protect customer information from external threats. A tech team can help in setting up systems, processes, and tools that will ensure data security and compliance with regulations.


In the starting stages, startups often have to operate on a shoestring budget and every penny counts. Having a dedicated tech team can reduce the cost of outsourcing for specific tasks, such as website design or app development, and enable the startup to get quality services at an affordable rate. Plus, the skilled team can make informed decisions about the technology choices, helping the startup to avoid costly mistakes and ensuring that the resources are allocated strategically.

Technical Expertise:

Not all startup owners come from a technical background, so having a team of tech experts can be handy. The team can provide the guidance needed to make informed decisions about the technology aspects of the startup and ensure that the products and services are built using best practices. In addition to this, their expertise can help startups stay up-to-date with industry trends, technology advancements, and emerging tools and frameworks.

Attracting Investors and Talent:

Gaining the trust of investors is essential for startups, and a strong technical foundation can make it easier for them to showcase their vision. Having a dedicated tech team can also help in attracting other top talent, as potential employees will be drawn to the knowledge and expertise of the existing team.

Maintaining and Enhancing the Product:

Successful startups go beyond releasing a product. They maintain it, provide updates, fix issues, and enhance customer experience. With an expert tech team, startups can swiftly address bugs, work on new features, and adapt to market conditions. It also ensures that the product evolves over time, addresses user feedback and adapts to the changing market conditions.

Overall, a strong and expert tech team is the backbone of any successful startup. From enabling product development to managing security and compliance needs, a tech team can make or break a startup's journey. That being said, it is also important for startups to consider the changing nature of technology and be prepared to adapt accordingly.

Hiring Models That Startups Can Use To Bridge The Tech Expertise Gap:

Every startup has a unique story, which is why the hiring model that works for one may not be the best fit for another. To know what each hiring model has to offer to startups, let's take a closer look at their pros and cons.

  • Hiring an In-House Tech Team:


Full Control and Integration:

Having full control and integration is one of the key advantages of hiring an in-house tech team. It allows the startup to directly oversee its activities, set priorities, and streamline workflow. Moreover, the team becomes an integral part of the company culture, enabling them to closely align with the business goals.

Long-Term Commitment:

The tech team working with a startup from the beginning will be more likely to understand its needs and invest in the success of the business. This long-term commitment can help build a strong foundation for future growth.

Collaboration and Communication:

With the team working together under one roof, there is a greater chance of communication and collaboration. This can help foster an environment of innovation and result in better-quality products.

IP and Confidentiality:

When hiring an in-house team, startups have the assurance that their IP and confidential information are kept within the company. This helps to safeguard their assets and ensures that no proprietary information is shared with external parties.


Higher Costs:

Hiring an in-house tech team can be more expensive, especially for startups working on a tight budget. This includes the cost of recruitment, salaries, and other benefits that may include office space and equipment.

Recruitment and Management:

Finding and hiring an in-house tech team can be time-consuming as startups will have to invest in setting up systems and processes for their HR management.

Limited Expertise:

At times, startups may need specific expertise or skills that their in-house team may not have. This could lead to delays and hamper the overall performance of the business. Moreover, it can also become difficult to keep up with the changing nature of technology and equip the team with the latest skills needed to stay ahead of their competition.

  • Outsourcing technical services:

Outsourcing is a great way for startups to access the expertise they need without incurring additional costs. This model also gives startups more flexibility and control over their projects, enabling them to scale up or down as needed.



With outsourcing, startups only need to pay for the services they need and avoid the overhead costs that come with hiring an in-house tech team.

Quick Start and Scalability:

Outsourcing projects allows startups to get started quickly and easily scale up or down, depending on their needs. This makes it easier for startups to adjust their operations according to changing market conditions.

Access to Specialized Skills:

Outsourcing allows startups to access specialized skills from experienced professionals, allowing them to complete complex projects on time and within budget.

Focus on Core Competencies:

By outsourcing, startups can avoid having to invest in hiring and managing their tech teams. This allows them to focus on their core competencies and manage other tasks more efficiently.


Less Control:

With outsourcing, startups may have less control over their projects and be unable to closely monitor the progress. They would have to put more effort into communication and coordination to ensure that the outcome aligns with their expectations.


As the teams are located in different locations, startups would have to depend on third parties for communication and coordination. This makes it difficult to maintain consistency in the workflow because if one of the team fails to deliver, the entire project would have to suffer delays or even fail.

Confidentiality Concerns:

Confidentiality is always a concern when working with third-party vendors. Startups must have clear contracts in place that ensure the safety and protection of their Intellectual Property and confidential information. They should also have the right processes for monitoring and verifying compliance.

Quality and Compatibility:

Every team is built differently and thrives in different cultures. This can make it hard to work with an outsourced team and ensure that the output meets the expected standards of quality. When choosing a third-party vendor, startups must consider the language, ethics, work culture, and overall approach.

That sums up the major pros and cons of the two hiring models for tech teams that startups can consider. Ultimately, what matters is ensuring the team hired has the skills and expertise needed to propel the business forward. To ensure success, startups must identify their specific needs and select a model that will best suit their objectives. With careful selection and management, they will have no difficulty bridging the tech expertise gap.

In some cases, startups have started adopting the third and rather less discussed option, often known as the hybrid hiring model. This approach offers startups complete control over their projects with a great degree of flexibility. By leveraging the strengths of both in-house teams and outsourced or contractually hired teams, startups can optimize their operations and maximize efficiency.

Should startups go for the hybrid hiring model?

We all know that what works for one business may not work for another. Plus, the business landscape is changing rapidly, and startups have to be agile and flexible to stay competitive.

The hybrid hiring model may help startups get the best of both worlds - access to specialized skills with efficient processes and cost savings. However, the hybrid approach is a strategic one and requires startups to have a good understanding of what they want from their team and how they can best manage them. Ultimately, the decision boils down to their specific requirements and circumstances.

To simplify, we will dig deeper into the hybrid hiring approach and see how it can benefit the startups.

Hybrid Hiring Approach: In a Nutshell

The hybrid hiring model is a blend of both in-house and outsourced teams. It allows startups to have the flexibility and scalability of outsourcing while still having some control over their operations. The strength of this approach lies in its ability to allow startups to make use of favorable business conditions without sacrificing their competitive edge. As a result, it leads to improved efficiency, cost savings and faster growth.

When should startups opt for the Hybrid Hiring Model?

The hybrid hiring approach is best suited to startups that need access to specialized skills but don't have the time to hire an in-house tech team. It gives them the flexibility to scale up and down as their needs change, enabling them to respond quickly to changes in market conditions. Also, startups with seasonal or project-based needs can benefit from the hybrid hiring model. They have the flexibility to hire experts for short-term projects without committing to long-term contracts.

In addition, startups looking to cut costs, improve efficiency and increase agility can leverage the hybrid approach to get the much-needed competitive edge. This model allows them to focus on their core competencies and outsource specific tasks, such as coding or quality assurance, which may require specialized skills.

How Can Startups Get Started With Hybrid Hiring Model for Tech Teams?

When starting out, startups need to find the gaps they want to fill in their tech team. They should then assess the resources and skills they need to bridge those gaps.

Once they have identified their specific needs, startups must carefully select a third-party vendor that can provide them with the required services and expertise. Startups should vet potential vendors for reliability and quality of service before signing any contract to ensure that their requirements are met. In addition, startups must create clear contracts to safeguard their intellectual property and confidential information. They should also ensure that they have the right processes for monitoring and verifying compliance with these contracts.

Finally, startups should pay attention to communication and coordination between their teams and the third-party vendor's team. This could help them maintain consistency in the tasks at hand and ensure that their projects are completed in the stipulated time.

By taking all of these steps, startups can successfully adopt the hybrid hiring model for their tech team. This will enable them to bridge the tech expertise gap while still maintaining control over their operations.

In what ways can startups utilize hybrid hiring models for scaling their tech teams?

  • Hiring Freelance Developers:

Freelance developers are a great resource for startups that want to scale their tech teams quickly. They can be hired on an as-needed basis without falling into the commitments of long-term contracts. Plus, they offer specialized skills and expertise that may not be available in-house.

The only thing startups need to take care of while hiring freelance developers is that they are trustworthy and possess necessary skills to face the technical challenges on their way. Plus, startups must ensure that they have proper communication channels to communicate with the freelancers so that there’s no gap in completing the projects.

One way to evaluate the freelance developers would be to check their ratings/reviews from their previous clients or get a hang of what projects they have worked on. This way, the startups can get a clear picture of the freelancers capabilities and decide whether or not to hire them.

Online Platforms for Hiring Freelance Developers:


Upwork is one of the largest global freelancing platforms. Here, startups can post their project specifications and invite applications from developers. It offers a secure payment structure and a system for reviewing the work of freelancers.


Toptal offers a highly curated experience. The platform boasts that it only accepts the top 3% of applicants, ensuring startups have access to the best freelance developers worldwide. They offer a no-risk trial period, making it a great option for startups.


Fiverr is a platform where freelancers offer their services in packages known as 'gigs'. It caters to a wide range of price points, making it an excellent option for startups on a tight budget.


Freelancer offers a vast array of tech professionals. It allows startups to either post projects that freelancers can bid on or browse freelancer profiles and make offers directly.


Guru offers a workroom feature where startups can manage all their work. They can share documents, communicate with freelancers, and make payments all in one place.

Contractual Hiring:

For larger projects or for companies that need more specialized skills, contractual hiring may be the best option. This approach allows startups to outsource specific tasks or projects while still maintaining control over their operations. Apart from outsourcing, startups can also hire the tech team directly from other companies on a contract basis and get the projects done on time.

To start with contractual hiring, startups need to find the right platforms or service providers who can help them with vetted developers. They should consider the process, contract terms, costing, and business requirements to avoid any future disputes. By carefully considering all the factors involved in hiring tech experts on contract basis, startups can find the ideal tech professionals from reputed companies who can work on their project from start to finish.

Online Platforms for Contractual Hiring:


ResourceQueue is a B2B resource sharing platform that specializes in providing smart staffing solutions for startups and businesses looking to scale their tech team quickly. It helps them find the vetted tech experts associated with reputed companies, enabling them to bridge the tech expertise gap without compromising on quality or cost-effectiveness.


Gigster is a platform for hiring tech talent on demand. It helps startups build and manage quickly by providing high-quality, experienced professionals. It also offers custom solutions that are tailored to each project's specific needs.


Uplers is an online hiring platform that helps startups to find and hire the ideal tech experts from its curated network of professional developers. The tech pool consists of experienced engineers, developers, and designers associated with top companies across the world.


Turing is a platform for recruiting and hiring tech talent. It offers existing candidate profiles that startups can browse to find the right fit quickly. It also helps them with onboarding and managing their new hires, allowing them to focus on other aspects of their operations.

Staff Augmentation:

Staff augmentation is a strategic model that allows startups to hire top-tier tech talent on a short-term or long-term basis, depending on their specific project needs. Startups can use this approach to bring in specialized skills and expertise that are not available within their existing team without the need to go through the traditional, time-consuming hiring process.

The hired professionals remain on the service provider's payroll but work directly under the management and supervision of the startup. This way, startups have the opportunity to work with top global talent while maintaining full control over their projects.

Benefits of Hybrid Approach for Hiring Tech Teams:


With a hybrid approach, startups have the flexibility to hire tech teams that can adapt to their ever-changing needs, eventually allowing them to scale up or down quickly depending on the demands of their business.


As the startups can hire as and when the need arises, they do not have to invest in fixed costs. This allows them to save money while still gaining access to the right resources. Plus, they also don't have to worry about other additional costs that go into recruiting, onboarding, and training full-time employees.

Access to Specialized Skills:

As the tech team is already vetted on a platform, the startup will have access to qualified professionals with the specialized skills they need. This ensures that they can focus on their core business operations without worrying about finding the right talent for any given task or project.

Reduced Time-to-Market:

The time involved in hiring the right tech team can be significantly reduced with a hybrid approach. As the selection process is already taken care of, startups can quickly get things up and running without any delays.

Example Scenario:

Let's consider a hypothetical e-commerce startup as an example of a hybrid approach. The startup has its in-house tech team responsible for the core platform development, user experience design, and long-term product roadmap. However, the startup decides to outsource certain aspects, such as mobile app development or AI implementation, to specialized tech companies. This strategic decision allows the startup to leverage cutting-edge technology and industry-specific expertise without the need to invest heavily in developing those capabilities internally.

Overall, the hybrid approach is about finding the right balance between in-house capabilities and external resources to create a robust and agile tech team that can effectively support the startup's growth and success. It's essential for the startup to carefully assess its specific needs, available resources, and long-term strategy to determine the optimal mix of in-house and outsourced or contractually hired tech talent.


In a startup, having a strong tech team is crucial for successful product development, innovation, scalability, security, and maintaining a competitive edge. When deciding whether to hire an entire tech team or give the contract to another tech company, startups must consider their specific needs, budget, timeline, and long-term strategy.

On the one hand, the in-house team offers better control, agility and a more comprehensive understanding of the startup's long-term objectives. On the other hand, outsourcing provides access to specialized expertise and cutting-edge technology at relatively lower costs. But the hybrid approach hits the sweet spot, allowing the startup to combine the strengths of both and leverage external resources without compromising on data security.

By implementing best practices for security and confidentiality, startups can ensure that their confidential information remains safe while still taking advantage of the benefits of a hybrid hiring model. Ultimately, it's up to the startup to decide which approach is most suitable given its circumstances and objectives. However, with the right strategy in place, startups can bridge the tech expertise gap and build a robust and agile team that maximizes their opportunities for success.

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